Watchword in Tagalog

What is the translation of word Watchword in Tagalog/Filipino ?

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Defenition of word Watchword

• a word or phrase expressing a person's or group's core aim or belief.

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Other meanings of Watchword

• NOUN

  hudyat signal password forerunner cue watchword indication
  sawikain slogan watchword
  kasabihan saying adage proverb motto maxim watchword
  salawikain slogan proverb motto maxim dictum watchword
  na salita watchword

Examples

the watchword for the market is be prepared for anything